Director of Tourism – Lead the Future of Travel in Mineral Wells, TX

The Mineral Wells Area Chamber of Commerce & Visitors Bureau is seeking a creative, community-minded leader to serve as our next Director of Tourism. This position is responsible for tourism marketing, group sales, visitor engagement, and event promotion for Mineral Wells and Palo Pinto County—working to increase economic impact through tourism and share the story of Texas’ Wellness Capital.

 

• Lead destination marketing and digital campaigns for a historic, outdoor-driven Texas town
• Collaborate with local businesses, lodging partners, and event organizers
• Represent Mineral Wells at travel shows and conferences
• Oversee the Visit Mineral Wells website, social media, and visitor center
• Manage group sales, FAM tours, and tourism-related events
• Administer Hotel Occupancy Tax (HOT) grants and annual tourism budget
   

Requirements:

• High school diploma required; college degree in marketing, tourism, or related field preferred
• Proven experience in tourism, marketing, hospitality, events, or similar roles
• Strong leadership, communication, and project management skills
• Familiarity with Canva, Google Analytics, Mailchimp, and social platforms
• Understanding of HOT funds or public sector grants is a plus

 
Work Hours: 8:30 AM – 5:00 PM, M–F (some evenings/weekends required)
Compensation: Salary DOE, health insurance reimbursement, retirement plan, expense reimbursement, paid time off, and wellness benefits
To Apply: Submit your cover letter, resume, and salary requirements to Nikki Elms at nikki.elms@tpwd.texas.gov. Position open until filled.

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Director of Tourism Job Description
 
Opening Date: [TBD]
Closing Date: Until Filled
Work Hours: 8:30 AM – 5:00 PM, Monday–Friday (with occasional nights/weekends)
Compensation: Salary DOE, health insurance reimbursement, retirement plan, monthly expense reimbursement, vacation and sick time, wellness benefits
 
The Director of Tourism leads tourism development and destination marketing efforts for Mineral Wells and Palo Pinto County. This position drives growth in visitor spending, promotes the area’s unique assets, and builds partnerships across the region. The Director manages all aspects of tourism marketing, group sales, visitor services, and event promotion, helping position Mineral Wells as a premier Texas destination.
 
Key Responsibilities
 
Marketing & Promotion

• Develop and manage tourism advertising, print materials, and digital campaigns
• Serve as editor for all tourism publications including maps, guides, and brochures
• Build and maintain relationships with media, travel writers, and tourism partners
• Represent Mineral Wells at conferences, travel shows, and industry events
• Submit local stories and events to regional and statewide tourism publications

 
Digital Presence

• Manage Visit Mineral Wells and Fossil Park websites, ensuring content accuracy, SEO, and analytics tracking
• Maintain active tourism social media accounts (Facebook, Instagram) with engaging and timely content
• Regularly update lodging, dining, and events listings

 
Visitor Services & Group Sales

• Lead outreach to tour operators, event planners, and travel groups
• Create and respond to RFPs in partnership with hotels, venues, and attractions
• Manage the Visitor Center, including staffing, materials, and merchandise
• Maintain a current resource directory for local accommodations, restaurants, caterers, venues, and events

Events & Community Engagement

• Plan and promote tourism-related events and festivals
• Coordinate event logistics including sponsors, signage, volunteers, and printed materials
• Support local event organizers with cooperative marketing and promotional assistance
• Attend tourism events across Palo Pinto County as a representative of the Chamber & Visitors Bureau

 
Administrative Leadership

• Serve as staff liaison to the Tourism Advisory Board; prepare agendas, budgets, reports, and meeting materials
• Oversee the HOT Grant process, including education, evaluation, and compliance
• Develop and manage the annual tourism budget in collaboration with the Chamber Board
• Provide regular reporting on tourism activity, marketing performance, and visitor engagement metrics

 
Qualifications

• High school diploma or equivalent required
• College degree in marketing, communications, hospitality, tourism, or a related field preferred
• Demonstrated experience in tourism, hospitality, destination marketing, or related field
• Strong leadership, project management, and communication skills
• Knowledge of tourism trends, marketing platforms, and economic impact strategies
• Ability to manage multiple projects, meet deadlines, and work collaboratively with diverse stakeholders
• Familiarity with HOT funding rules and experience working with grant programs is a plus
• Proficiency with tools such as Canva, Square, Google Analytics, Mailchimp, and major social media platforms, and PlacerAI

 
Preferred Skills

• Experience in tourism, destination marketing, or hospitality/group sales
• Public speaking and presentation experience
• Basic graphic design or digital marketing skills
• Knowledge of Mineral Wells/Palo Pinto County region a plus

 
To Apply
Email the following to Nikki Elms (nikki.elms@tpwd.texas.gov)

• Cover Letter outlining your experience
• Resume
• Salary requirements